Have you ever wondered how a franchise candidate that seemed so promising during the selection process turned into such a nightmare? You ask yourself time and time again "How could this franchisee slip past our screening process? They had all the answers. They seemed to know what it would take to be successful."
The importance of positive attitude to success.
We're all looking for that "magic bullet" that will tell us which franchise applicants would be the perfect fit right at the beginning of the sales process. Unfortunately, there isn't one. However, there are some easy-to-implement methods you can add to your franchisee selection process that can take you a step closer.
Most dates never develop into long-term relationships so what's the rationale for basing a business decision on the same franchisee selection process?
What do you say to a franchisor who wants a reliable predictive performance tool, other than buy yours? How should they approach it practical manner? What should they expect from using such a tool?
Franchisors keep telling me stories of people trying to sell profiles by doing a "benchmark" and thereby "customizing" the profile for the franchisor.
Formalizing the franchisee selection process helps you treat all franchise candidates equally. It's much easier to prove your case that no discrimination exists when you can prove that you treat all franchise candidates the same. You examine each of them with the same questions using the same selection tools for everyone.
Do your franchisees and managers think of themselves of leaders? Not business people. Not franchisees. Not managers. But true leaders? Great leaders? Perhaps its time they should. Great leaders make great franchisees.
Let's try an experiment. Pick your 10 best franchisees. Describe their personalities. Are they all the same? Or are they all different? If you're like most franchisors, you'll say that they are all different. Now, look at your corporate culture. Is it the same as other franchisors you know? Of course not.
Everyone knows that it really pays off to explore if a franchise candidate is suited to your business. The question is: "Does it pay to spend as much time investigating the partners of a franchise candidate?" Married partners..... so-called "silent" partners.... working partners, you get the idea.
Haven't we learned yet that not weeding out bad franchisees can put the entire franchise system at risk?